1 Dec 2014 1:57 PM
Previous reported
RUDOLPH IS SALUTED BY HIS FELLOW CBS STARS IN A NETWORK ON-AIR CAMPAIGN CELEBRATING THE HOLIDAYS AND THE 50th ANNIVERSARY OF THE CLASSIC SPECIAL “RUDOLPH THE RED-NOSED REINDEER”
These Imaginative Spots, a First-Ever Mix of Live-Action and “Animagic” Animation in a Television Promotion, Feature Rudolph and Sam the Snowman
With Cast Members from “The Big Bang Theory,” “Blue Bloods,” “Criminal Minds,” “Elementary,” “The Good Wife,” “Madam Secretary,” “The McCarthys,” “Mike & Molly,” “Mom,” “NCIS,” “NCIS: Los Angeles,” “NCIS: New Orleans,” “Scorpion,” “Stalker,” “Two and a Half Men” and “2 Broke Girls”
CBS Stations Have the Opportunity to Broadcast Customized Spots
With Their Own On-Air Talent and Logo
See the other two spots
With a beguiling, first-ever mix of “Animagic” animation and live-action footage in a television promotion, stars from a variety of CBS series salute an appreciative Rudolph in a network on-air promotional campaign celebrating the holidays and the 50th anniversary of RUDOLPH THE RED-NOSED REINDEER.
These holiday spots, which launched on Thanksgiving and will run through the end of December, feature an array of CBS stars congratulating their four-legged network peer on his impressive milestone, as he and Sam the Snowman make their way backstage at “CBS-Land.”
“Each year, we look for a unique way to have the CBS family involved in a holiday campaign,” said George Schweitzer, President, CBS Marketing Group. “What a great opportunity this is to celebrate the holidays and the golden anniversary of Rudolph.”
In addition to Rudolph and Sam, the participating stars are:
THE BIG BANG THEORY’s Jim Parsons, Kaley Cuoco, Johnny Galecki, Mayim Bialik, Melissa Rauch and Kunal Nayyar
BLUE BLOODS’ Bridget Moynahan
CRIMINAL MINDS’ Kirsten Vangsness and Jennifer Love Hewitt
ELEMENTARY’s Lucy Liu and Jonny Lee Miller
THE GOOD WIFE’s Christine Baranski and Matt Czuchry
MADAM SECRETARY’s Tea Leoni
THE McCARTHYS’ Laurie Metcalf, Jack McGee, Tyler Ritter, Joey McIntyre, Jimmy Dunn and Kelen Coleman
MIKE & MOLLY’s Billy Gardell
MOM’s Allison Janney and Anna Farris
NCIS’ Mark Harmon, Michael Weatherly and Pauley Perrette
NCIS: LOS ANGELES’ Chris O’Donnell and LL COOL J
NCIS: NEW ORLEANS’ Scott Bakula
SCORPION’s Elyes Gabel and Katharine McPhee
STALKER’s Dylan McDermott and Maggie Q
TWO AND A HALF MEN’s Jon Cryer
2 BROKE GIRLS’ Kat Dennings and Beth Behrs
CBS affiliates will have the opportunity to broadcast customized versions of the holiday promotional spots by inserting their own on-air talent into select moments and adding their station logo.
RUDOLPH THE RED-NOSED REINDEER was produced by “Animagic” pioneers Arthur Rankin, Jr. and Jules Bass and directed by Larry Roemer. Romeo Muller wrote the television adaptation from a story by Robert L. May. It returns for its 50th anniversary broadcast Tuesday, Dec. 9 (8:00-9:00 PM, ET/PT) on the CBS Television Network. (Originally broadcast on CBS 12/8/72, after an eight-year run on another network.)