27 Sept 2015
CBS Delivers Tuesday’s Top Lift in Viewers For the Second Consecutive Night, Adding More Than 3 Million Viewers to its Nightly Average With L+3 Playback
The freshman drama Limitless posted premiere Tuesday’s largest live + 3-day lift in viewers, adults 18-49 and adults 25-54, according to Nielsen live + 3-day ratings for Sept. 22.
With live + 3-day lift, Limitless added +3.51m viewers (13.37m from 9.86m, +36%), +1.2 in adults 25-54 (3.8 from 2.6, +46%) and +1.0 in adults 18-49 (2.9 from 1.9, +53%). Limitless posted the night’s top lift in viewers, adults 25-54 and tied with Scream Queens for the night’s top lift in adults 18-49.
Among the Network’s other L+3 gainers, NCIS posted the night’s second biggest lifts in both viewers, adding +3.28m (21.47m from 18.19m, +18%) and adults 25-54, gaining +1.1 (4.8 from 3.7, +30%). NCIS: New Orleans added +2.78m (15.40m from 12.62m, +22%).
For the night, CBS added +3.19m viewers (16.75m from 13.56m, +24%), +1.0 in adults 25-54 (4.0 from 3.0, +33%) and +0.9 in adults 18-49 (2.9 from 2.0, +45%). CBS posted the top lift in both viewers and adults 25-54 Tuesday night.
For the first two nights of the 2015-16 season, CBS is the top L+3 lift Network, gaining over +3 million viewers.